Create business results through structured Product and Portfolio Management — and Product Development Processes that actually fit your organisation: Waterfall, Agile or Hybrid
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We help product-driven companies build the structure, processes and capabilities to develop and launch winning products — faster and more predictably.
We help product-driven companies build the structure, processes and capabilities to develop and launch winning products — faster and more predictably.
— Product Market Launch — preparation, strategy and execution
— Interim Product Management
— Project Management
— Product Portfolio Management & Governance
— Product Development Process — Waterfall, Agile & Hybrid
— Agile Transformation & Scrum Implementation
— Workshops: Launch Strategy, Problem Solving, Portfolio Review
— Analyze, coach and facilitate change
— Product Market Launch — preparation, strategy and execution
— Interim Product Management
— Project Management
— Product Portfolio Management & Governance
— Product Development Process — Waterfall, Agile & Hybrid
— Agile Transformation & Scrum Implementation
— Workshops: Launch Strategy, Problem Solving, Portfolio Review
— Analyze, coach and facilitate change
ProDNA Resources site
ProDNA Resources is a group of experts with experience from across Business and Product Development.
ProDNA Resources is a group of experts with experience from across Business and Product Development.
ProDNA Resources has the mission to provide services that help your business to accelerate.
ProDNA Resources has the mission to provide services that help your business to accelerate.
ProDNA Resources site
ProDNA Engineering Hub provides specialized Electrical, Mechanical, and Software engineering expertise.
By leveraging a vetted global network from Ukraine, India, Romania, Pakistan and Slovakia, we bridge the talent gap while significantly lowering your development costs.
Our mission is to provide the technical "muscle" required to accelerate your products, ensuring world-class quality that integrates seamlessly with our Danish project management standards.
About ProDNA ApS
About ProDNA ApS
About ProDNA ApS
Started by Einar Runarsson in 2020, ProDNA is a management consultancy that creates measurable business results for product-driven companies — by combining structured Product and Portfolio Management with product development processes that actually fit your organisation.
Why Partner With Us?
Why Partner With Us?
Led by Einar — an accomplished engineering leader with 20+ years of experience at Danfoss and beyond — we specialize in navigating complex, multidisciplinary product development and global market launches. Our core strength is bridging the gap between technical engineering and commercial success.
We work across all major process families:
Waterfall / Stage-Gate — structured milestone-driven development for complex hardware and regulated products
Agile / Scrum — certified Scrum Master & Product Owner, hands-on Agile transformation at team and organisation level
Hybrid — combining the governance of linear models with the speed and adaptability of agile sprints
Workshops & Governance — Launch Strategy Sprints, Problem Solving Workshops, Portfolio Reviews and cross-functional alignment sessions
Whether you need an Interim Senior Project Manager to rescue a struggling initiative, a Consultant to design your development process, or a facilitator to run a high-energy strategy sprint — we bring a proven track record of:
Strategic Launch Management — aligning R&D, Supply Chain, Marketing and Sales for maximum market impact
Operational Continuity — managing high-stakes production transfers and outsourcing
Structural Clarity — defining clear roles, governance and constraints to move stalled projects forward
Our clients value us for our high level of commitment, integrity, and independence. We don't just consult — we act as a proactive hands-on partner and deliver tangible results.
Product Development Process Expert Einar has designed, adapted and rolled out product development processes across large international organisations — including Danfoss at global scale. He works fluently across process families:
Waterfall / Stage-Gate — structured milestone-driven development for complex hardware and regulated products
Agile / Scrum — certified Scrum Master & Product Owner, hands-on Agile transformation at team and organisation level
Hybrid — combining governance of linear models with the speed and adaptability of agile sprints
Workshops & Governance — design and facilitation of Launch Strategy Sprints, Problem Solving Workshops, Portfolio Reviews and cross-functional alignment sessions
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