Project stalled? A leadership seat to fill by tomorrow?
We step in, create structure and deliver results. In Waterfall, Agile or hybrid - whatever fits your organisation.
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Senior interim leadership and specialist teams, across the whole value chain.
🔔 News June 02, 2026, 21st Senior consultant signed up
ProDNA welcomes its 21st senior consultant, adding Product Management training & coaching to the oferings, plus regulated hardware product expertise in Defence/B2G and MedTech. 🚀
🔔 News May 26, 2026, SKI approved vendor
ProDNA is now an approved vendor on the SKI 17:13 and SKI 02.14 framework, opening the door to interim and consulting engagements across the Danish public sector. 🚀
We help product-driven companies build the structure, processes and capability to develop and launch winning products, faster and more predictably.
Behind that sits ProDNA Resources, a curated network of senior freelance experts from across business and product development. So whether you need a single specialist, an interim leader to cover a gap, or a complete team to take a solution from idea to sales ramp-up, you get exactly the right people, with minimal overhead and maximum value.
What we step into:
Interim leadership: CEO, COO, CIO, Product, Project and Program leaders
Product Management, Front End innovation and Launch Strategy
Project, Program and Portfolio Management (IPMA, PRINCE2, MSP, Agile)
IT, software, ERP and data: SAP S/4HANA, Salesforce, Power BI, cloud, security and DORA
Engineering: mechanical, electrical, embedded and 3D design
Supply Chain and Operations: turnaround, Lean, factory setup and sourcing
Organisational change, OD and training
Marketing, communication and web
ProDNA Engineering Hub provides specialized Electrical, Mechanical, and Software engineering expertise.
By leveraging a vetted global network from Ukraine, India, Romania, Pakistan and Slovakia, we bridge the talent gap while significantly lowering your development costs.
Our mission is to provide the technical "muscle" required to accelerate your products, ensuring world-class quality that integrates seamlessly with our Danish project management standards.
🔔 News June 01, 2026
Partnership with Scrum Alliance 🚀
ProDNA Learning Hub has signed a partnership agreement with Scrum Alliance, giving clients access to globally recognized Agile certifications - delivered the ProDNA way. More details coming soon.
Build Expertise That Gets Results
At ProDNA, we understand that building the right skills and processes is often the missing link between strategy and results. To help our clients accelerate, we have expanded our offering to include a dedicated Learning Hub - designed to train, coach and facilitate across Product Management, Agile and Development.
We provide the learning "engine" for your organization, ensuring that capability is built by experienced practitioners who have done the work themselves.
The ProDNA Advantage: "By blending real-world product development experience with structured training and coaching, our clients build expertise that translates directly into business results."
Our Core Offerings
- Workshops & Training Programs: Tailored design and execution across all ProDNA topic areas.
- Coaching: Individuals and teams coached on Agile, Product Management, Launch Strategy and more.
- Facilitation: Strategic and problem-solving sessions run by experienced practitioners.
- Online Certifications: Accredited programs in Scrum, Six Sigma and Kanban - with AI built in.
ProDNA Improvement engine
ProDNA Improvement engine
Our Improvement Engine is a structured Assessment and PDCA cycle : we design and build solutions in fast iterations, verify them with stakeholders, anchor ownership in the organization, and plan the next improvement. We run improvement areas in parallel, each moving through the same cycle until results are embedded and self-sustaining.
We adapt fully to how you work. Whether your organisation runs agile, waterfall, or something in between, our approach fits in, not the other way around
About ProDNA ApS
About ProDNA ApS
About ProDNA ApS
Started by Einar Runarsson in 2020, ProDNA is a management consultancy that creates measurable business results for product-driven companies — by combining structured Product and Portfolio Management with product development processes that actually fit your organisation.
Why Partner With Us?
Why Partner With Us?
Led by Einar — an accomplished engineering leader with 20+ years of experience at Danfoss and beyond — we specialize in navigating complex, multidisciplinary product development and global market launches. Our core strength is bridging the gap between technical engineering and commercial success.
We work across all major process families:
Waterfall / Stage-Gate — structured milestone-driven development for complex hardware and regulated products
Agile / Scrum — certified Scrum Master & Product Owner, hands-on Agile transformation at team and organisation level
Hybrid — combining the governance of linear models with the speed and adaptability of agile sprints
Workshops & Governance — Launch Strategy Sprints, Problem Solving Workshops, Portfolio Reviews and cross-functional alignment sessions
Whether you need an Interim Senior Project Manager to rescue a struggling initiative, a Consultant to design your development process, or a facilitator to run a high-energy strategy sprint — we bring a proven track record of:
Strategic Launch Management — aligning R&D, Supply Chain, Marketing and Sales for maximum market impact
Operational Continuity — managing high-stakes production transfers and outsourcing
Structural Clarity — defining clear roles, governance and constraints to move stalled projects forward
Our clients value us for our high level of commitment, integrity, and independence. We don't just consult — we act as a proactive hands-on partner and deliver tangible results.
Book a meeting - Clkck here .. or 👇
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